Crawl, Walk, Run, Fly - Networked Nonprofit Maturity of Practice Framework



Becoming a Networked Nonprofit

Redesigning your nonprofit organization to become more participatory, open, authentic, decentralized, collective, and effective—via social media, networks, and beyond.


Success happens for nonprofits if they take small, incremental, and strategic steps. In my second book, Measuring the Networked Nonprofit, co-authored with KD Paine, we introduce a framework called “Crawl, Walk, Run, Fly” to help nonprofits figure out what incremental steps nonprofits need to take to get to the next level of networked nonprofit practice. It is designed to help them understand and measure the nature of the change process as they move through it. The assessment indicates areas where organizations should focus time and learning to move to the next stage.

Many nonprofit leaders are realizing that being successful with social media isn’t just an engagement channel. Getting results requires that organizations redesign how they work. Having a multi-channel marketing strategy, and competence and comfort using social and mobile tools is important, but organizations also need to incorporate networked practices, including having leaders lead with a network mindset.

I shared an overview of the model over at the Stanford Innovation Review Blog , but the above document includes a detailed assessment instrument that can help your organization improve its practice. Let us know how the model works for you, how might you might adapt or have you've applied it to become more effective as a networked nonprofit.