The Networked Nonprofit



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What is a Networked Nonprofit?

Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.

Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls -- lots of conversations -- to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. All Networked Nonprofits are comfortable using the new social media toolset -- digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.


What's the Book about?

Many nonprofit organizations are floundering in this set-me-free world powered by social media. The Networked Nonprofit (Jossey Bass, July 2010), a new book by Beth Kanter and Allison Fine, enables them to overcome their fears of losing control and evolve to meet the informational and cultural needs of today's donor and volunteer. The book offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down institutions to a networked approach, enabled by social media. The Networked Nonprofit offers specific strategies for implementation, exercises, how-to's, and secrets to success, drawing on in-depth interviews with current nonprofit managers that have used new social media tools effectively.


About the Book
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Authors
Beth Kanter
Allison Fine


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