Social+Media+Policy


 * Social Media Policy and Work Flow**




 * What is in a social media policy for a nonprofit? **

Your policy should have two sections:

(1) Guidelines: This section should be one or pages that summarizes how your organization can be more effective at using social media. It should not be about control, but more on how to use the tools effectively. It should lay out parameters around organizational and personal use.

(2) Manual: This section refers to your social media plan, includes best practices on using social media with specific examples. Many organizations use it as part of their training.


 * What is the process for creating the policy? **

If your organization is still grappling with fears and concerns, you may need to have a couple of meetings to discuss these issues. Here are [|some tips].

You need to determine the following. If your nonprofit is a large organization with many staff, you'll want to consult with HR, Legal, IT, and other key departments. You may need a couple of meetings to discuss and review the following:
 * Do you need a social media policy?
 * Who should be involved writing the policy?
 * Who will vet the policy?
 * Don't reinvent the wheel, borrow from other policies (a good starter tool: [|Social Media Policy Tool]) and you can also review a couple of [|examples of Social Media Policies] developed by nonprofits.

See more advice [|here]



[|Download] this handbook to help you think through the policy


 * Strike the Right Tone: **
 * Clarity
 * Avoid legalese
 * Use bullet points
 * Light, Casual Tone
 * Avoid punitive language
 * Practical
 * Keep it short and easy to implement


 * Here is an example about to organize your guidelines: **

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Preamble: What the policy covers Section 1: How your organization uses social media Section 2: Link social media to your values and culture Section 3: The Policy Section 4: Consequences & discipline Who to contact with questions and concerns

[|List of Policy Points as Tweets]

[|Does Your Nonprofit Have A Social Media Workflow]?
 * Social Media Workflow**

How will you roll it out? What kind of training is needed?
 * Training, Education and Enforcing **

Annual Updates [|Why Your Social Media Policy Needs An Annual Update] [|Ten Tips for Writing Your Social Media Policy]


 * Best Examples **

Mayo Clinic: [] DHS Wisconsin: [|http://www.dhs.wisconsin.gov/wic/WICPRO/training/trainers/social-media.pd] [|Children’s Hospital L.A.]encourages patients and families to tell their stories on the hospital website. The way they work within HIPPA rules is by employing a 3-step process where the person submitting the story must:

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[|57 Examples of Social Media Policies] by Dave Fleet [|Examples of Social Media Policies] by Beth Kanter [|Social Media Policy Tool] [|Norstroms Guidelines] [|Jennifer Jone's Curated List of Policy Advice and Examples]
 * Policy **** Collections **

[|Red Cross Social Media Policy Case Study] [|Should A CEO Remove Burning Man Photos from Facebook?] [|Social Media Policy: Don't Moon People With Cameras or At Least Hide Your Face While You Do It] [|Tweet Freely: Your Social Media Policy and You] [|Hippa and Social Media: What You Need To Know] [|Social Media, Risk, and Policies for Associations] [|Does Your Social Media Policy Violate Federal Laws?]
 * Nonprofit Case Studies and Advice **

[|SNCR Best Practices for Social Media Guidelines] [|7 Critical Questions To Ask About Developing a Social Media Policy] [|Ten Must-Haves for Your Social Media Policy] from Mashable [|Collection of Ongoing Articles] from Scoop It
 * More Tips and Advice from Corporate Sector **

[|Young People and Privacy and Social Media] (Read the comments) [|Katie Bacon Blog]
 * Nonprofits, Young People, and Social Media Policy **

Here are some resources for kids’ safety online [|Stay Safe Online] [|FEMA Guidelines for Kids] [|Get Net Wise] –

[|Facebook Safety Board/Questions related to Domestic Violence] Example from [|Next Door Solutions] of warning on the FB Page [|National Association of Social Workers] Web Site/Code of Ethics, [|Facebook Page] [|Technology Safety Planning for Survivors] [|Social Network and Privacy Tips for Domestic Violence Services] For licensed counselors maintaining their own page: [|Read this]
 * Nonprofits and Sensitive Issues: Domestic Violence, Suicide Prevention **

[|LinkedIn Referral Policies] [|Should LinkedIn References be Covered By HR Policy]? [|LinkedIn Recommendations or LinkedIn Lies] [|Discussion and Advice on Google +]
 * Policies for LinkedIn Endorsements - **

Policies for Facebook - More for User Guidelines



There is also a need for online [|community participation guidelines for Facebook]. These can be a [|brief and simple] reminder about civility and respect and [|deleting in appropriate comments].

Advice dealing with negative comments:

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