Becoming Networked Nonprofits: What Nonprofit Leaders Need to Know to Succeed in the Age of Connectedness

Beth Kanter, author, Beth's Blog, and co-author of The Networked Nonprofit


Networked Nonprofits and the people who lead them are taking advantage of social media’s ability to facilitate and expand their impact by combining an organizational strategy with their professional online personas to connect, build relationships, and establish trust and thought leadership. This way of operating goes beyond simply using tools like Facebook or Twitter and requires a networked mindset where openness and authenticity are essential. This session will explore how nonprofit leaders can improve their organization’s social media practice and embrace the best practices of a “networked nonprofit professional,” avoiding some of the pitfalls and challenges.

Learning Objectives
  • To introduce and discuss leading with a network mindset and how to apply to nonprofits
  • To self-assess organizations current level of maturity of network and social media practice and identify areas for improvement
  • To understand different techniques for mindful social media vs mind full social media

Agenda
1. Introduction
2. What does it mean to lead with a network mindset?
3. Social Media Maturity of Practice Model: Crawl, Walk, Run, Fly
4. A closer look at one indicator: Measurement and Learning
5. Mindful Social Media

Resources

Leading with Networked Mindset

Nonprofit CEOs and the Networked Mindset
http://www.bethkanter.org/goodwill-sf-ceo/

Carolyn Miles – Save the Children CEO
http://www.twitter.com/carolynsave

Social Media for Nonprofit CEOs
http://www.bigducknyc.com/blog/social_media_for_nonprofit_ceos_how_one_executive_director_manages_it

The Networked Nonprofit Professional
http://blogs.hbr.org/cs/2012/05/the_new_professional.html

Managing Privacy While Leveraging Networks for the Networked Nonprofit Professional
http://www.bethkanter.org/shadow-techwomen/

Crawl Walk Run Fly

SSIR Blog Post Overview
http://www.ssireview.org/blog/entry/becoming_a_networked_nonprofit

Download Assessment Tool
http://www.slideshare.net/kanter/cwrf-assessment-frameworks